Feel good about who you work with.

Since 1984, we’ve been assisting insurance and financial professionals nationwide by providing exclusive products, trendsetting lead generation and innovative marketing. Here, we don’t simply follow industry best practices—we set them.

Feel good about who you work with.

Since 1984, we’ve been assisting insurance and financial professionals nationwide by providing exclusive products, trendsetting lead generation and innovative marketing. Here, we don’t simply follow industry best practices—we set them.

What do we have that others don't?

We’ve got our reasons, so we’ll share. Here’s why #youbelonghere …

Relationships

People do business with people they like and trust. Hey, that's us!

Marketing

You'll gain access to an in-house team of advertising and marketing experts. Humblebrag: They're stellar at what they do.

Innovation

We introduce cutting-edge, automated solutions to make your business run smooth. Easy peasy is the goal.

Independence

We're not owned by a carrier, which allows us to be product agnostic. Just the way 'Merica was meant to be.

Product Knowledge

Our teams work closely with you to determine the best fit for your clients' portfolios. Knowing the ins and outs is what we do, so you don't have to.

Service

We're an industry leader in application processing and payout times. Efficient, reliable and exceeding expectations.

What do we have that others don't?

We’ve got our reasons, so we’ll share. Here’s why #youbelonghere …

Relationships
People do business with people they like and trust. Hey, that's us!
Marketing
You'll gain access to an in-house team of advertising and marketing experts. Humblebrag: They're stellar at what they do.
Innovation
We introduce cutting-edge, automated solutions to make your business run smooth. Easy peasy is the goal.
Independence
We're not owned by a carrier, which allows us to be product agnostic. Just the way 'Merica was meant to be.
Product Knowledge
Our teams work closely with you to determine the best fit for your clients' portfolios. Knowing the ins and outs is what we do, do you don't have to.
Service
We're an industry leader in application processing and payout times. Efficient, reliable and exceeding expectations.
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Leadership makes a difference.

CreativeOne’s ownership has held various positions at some industry giants. A strong organization needs great leaders and we have those.

Leadership makes a difference.

CreativeOne’s ownership has held various positions at some industry giants. A strong organization needs great leaders and we have those.

Mike Miller

Mark Heitz

Lance Sparks

Mike Tripses

There’s nothing that brings people closer together than uniting to support a good cause. Meet Creative Cares, our in-house charity committee. As a company, we wanted to have a stronger presence in the community and put effort toward causes we believe in.
NEED HELP?
Chances are, we’ve got a solution within our different areas of expertise.

Each adviser is paired with a team to be educated on how to sell each product, coached through sales strategies and guided through marketing tactics.

With our in-house expertise, your branding and credibility are more likely to move consumers to do business with you.

We utilize online licensing processes and encourage eApps so you get paid faster. Our service liaisons also make the adviser experience unparalleled. But more importantly, all client and adviser data is protected.

We have an actuary team involved in product development with carrier partners who also offer consultative services.

Our legal counsel is available for conversation and discussion, ensuring compliance in all areas.

We are committed to helping you stay educated and ahead of the curve regarding industry changes and trends so you can operate efficiently, effectively and successfully.

Our internal team is responsible for protecting data housed within our infrastructure. We control the security, maintenance and integrity of our platform.

We do it for YOU

(and do it well).

We do it for YOU

(and do it well).

Here's where we came from

CreativeOne is so much more than just an independent marketing organization. We’re a 140+ employee-strong diversified financial services organization focused on annuities, life insurance and investments serving thousands of clients. Since 1984, we’ve consistently offered exclusive products, trendsetting lead generation and innovative marketing.

1980s

Founded Creative Marketing, a life insurance and product-consulting organization.

Implemented the Annuity Sales department.

1990s

Started a full-service life brokerage agency.

Established the Product Development and Actuarial department

Pioneered the first indexed annuity product.

2000s

Developed the Advanced Markets and Compliance departments.

Initiated the Strategic Marketing and Communications (SMaC) department.

Voted #1 in overall agent satisfaction.

2000s

Served as an active credible voice to FIA industry regulators.

Revealed an in-house broker-dealer, Client One Securities.

Launched a one-step online marketing portal for producers.

Declared our independence from a carrier.

Offered a comprehensive integrated financial services platform to RIAs.

Rebranded to a new era of service: Creative Marketing becomes CreativeOne.

Opened two new office locations in Topeka, Kansas and Scottsdale, Arizona.

Launched Business Accelerator, an innovative marketing credit accrual system.

Designed MediaOne, our in-house, full-service audio and video studio.

Introduced ChangePath, a corporate RIA and turnkey asset management platform.

Contested the DOL fiduciary rule in the courts while simultaneously preparing our producers to comply.

mike_miller

MIKE MILLER

Partner, President and CEO

Miller was formerly president and managing director of Global Atlantic Financial Corporation’s life insurance business. Prior to that, he held a number of senior executive-level positions with the former Aviva USA, including executive vice president of life and annuity sales, executive vice president of operations and general counsel.

mark_heitz

MARK HEITZ

Partner

Heitz has spent more than 40 years in the financial industry. Mark’s vast experience spans jobs from law clerk to president of a multi-billion-dollar company, Aviva Annuity, now Athene.

lance_sparks

LANCE SPARKS

Partner

Sparks has more than two decades of experience in sales, marketing and corporate development, and a longstanding record of implementing aggressive growth strategies across many sectors of the financial services industry.

mike_tripses2

MIKE TRIPSES

Partner

Tripses is one of the foremost authorities on fixed indexed annuities and leads CreativeOne’s product development team. Mike and his team have built more than 60 indexed annuities. His forward-thinking approach and visionary leadership have grown our organization.

Privacy Policy

We collect information based on your actions although it does not personally recognize you when you visit our website or those that we serve advertisements. We collect information from you when you register on our site or fill out a form. Your information is collected and used to improve customer service and help us effectively respond to your service and support needs.

Your information will never be traded, shared or sold.

The online privacy policy only applies to information collected through our website and not to information collected offline.

We do send periodic emails and your email address may be used to send to you information and updates pertaining to your needs for services you may be interested in. All of our emails use common email best practices and are CAN SPAM compliant. All of our emails contains easily opt out links in the footer.

Our advertisers and us try and reach the best inventory by working with third parties to help us recognize the user and serve them relevant ads when you are in the network. We also can recognize you on different devices to show those advertisements. We also use third parties for online website analytics so we can continue to serve the right ads to the right person.

We will use cookies and pixels to keep track of your actions on our website. As you browse creativeone.com, advertising cookies will be placed on your computer so that we can understand what you are interested in so that we serve you more relevant ads.  Cookies are usually small text files, with an Id tag to store in the computers data subfolders. Our display advertising partner then enables us to present you with retargeting advertising on other sites based on your previous interaction with creativeone.com. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number.  You can visit this page to opt out of our display partner’s targeted advertising.

By using our site you consent to our privacy policy.

Our Privacy Policy was last updated on March 30, 2015 and if there are any questions feel free to refer to our contact page.