Podcasts are a great way to educate clients and build credibility and trust with new prospects, but it can be a ton of work to execute a regular show. CreativeOne’s process, in partnership with Third Wheel Media, allows you to have all the benefits of a custom podcast with a much-lower time commitment.
Your dedication to the process is integral, but your monthly time investment is minimal—think an hour. You’re responsible for preparing for the show, showing up to the recordings with energy, and sharing your show by word of mouth (don’t worry, we’ll take care of the social promotion).
Two podcasts per month.
Financial content, delivered to you monthly with suggested topics, bullet points and other show ideas.
Someone to join and guide you through each recording. You’ll typically record once per month and complete two episodes simultaneously.
Third Wheel edits and mixes the episodes and can insert commercials and other creative materials when needed.
We’re able to submit shows to compliance and make necessary revisions. Topics are pre-approved with CreativeOne, including Wealth & Securities divisions.
Third Wheel crafts a show preview and recap, including timestamps of essential parts of the show.
The CreativeOne design team creates each podcast brand upon onboarding.
Third Wheel creates three social media pieces from each episode: episode art, an audiogram, and a quote graphic. Some advisors choose to have two highlight clips (audiograms) instead of the static quote graphic. If you’re with EngageOne, we’ll work with Third Wheel on posting, an email drip campaign for listeners, etc. We’ll also send emails alerting of new episodes and initial launch.
Third Wheel posts the podcast to a hosting platform like Buzzsprout, disseminates it to all major podcast apps, posts to your website (when applicable), and posts all their social media assets to up to three social media accounts for additional exposure.
Third Wheel also maintains a monthly ad campaign with $100 ad spend included in the service, strategically promoting specific episodes to your demographics.
If you’re looking to go one step further, you can add video to your podcast for an additional cost. Our partnership with Third Wheel Media includes a negotiated program discount we happily pass on to you.
Sharing your expertise through a podcast not only builds credibility and trust, but it also pushes brand awareness out to the masses, expanding your reach.
Call 800.992.2642 and let’s see if podcasting is right for you and your practice!
800.992.2642
6330 Sprint Pkwy
Suite 400
Overland Park, KS 66211
getcreative@creativeone.com
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC. The information provided herein is the exclusive property of CreativeOne and is protected by copyright and other intellectual property laws of the United States. This material has been prepared for informational and educational purposes only. It is not intended to provide, and should not be relied upon for, accounting, legal, tax or investment advice. Broker-Dealer and Registered Investment Advisory services provided by CreativeOne Securities, member FINRA/SIPC. CreativeOne Securities is a wholly owned subsidiary of CreativeOne. CreativeOne is not responsible for the results of the program or any liability stemming from the use of it. Although we may promote and/or recommend the services offered by this company, agents are ultimately responsible for the use of any materials or services and agree to comply with the compliance requirements of their broker-dealer and registered investment adviser, (if applicable), and the insurance carriers they represent.
© 2023 Creative One Marketing Corporation.
We collect information based on your actions although it does not personally recognize you when you visit our website or those that we serve advertisements. We collect information from you when you register on our site or fill out a form. Your information is collected and used to improve customer service and help us effectively respond to your service and support needs.
Your information will never be traded, shared or sold.
The online privacy policy only applies to information collected through our website and not to information collected offline.
We do send periodic emails and your email address may be used to send to you information and updates pertaining to your needs for services you may be interested in. All of our emails use common email best practices and are CAN SPAM compliant. All of our emails contains easily opt out links in the footer.
Our advertisers and us try and reach the best inventory by working with third parties to help us recognize the user and serve them relevant ads when you are in the network. We also can recognize you on different devices to show those advertisements. We also use third parties for online website analytics so we can continue to serve the right ads to the right person.
We will use cookies and pixels to keep track of your actions on our website. As you browse creativeone.com, advertising cookies will be placed on your computer so that we can understand what you are interested in so that we serve you more relevant ads. Cookies are usually small text files, with an Id tag to store in the computers data subfolders. Our display advertising partner then enables us to present you with retargeting advertising on other sites based on your previous interaction with creativeone.com. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of our display partner’s targeted advertising.
By using our site you consent to our privacy policy.
Our Privacy Policy was last updated on March 30, 2015 and if there are any questions feel free to refer to our contact page.