Podcasts are a great way to educate clients and build credibility and trust with new prospects, but it can be a ton of work to execute a regular show. CreativeOne’s process, in partnership with Third Wheel Media, allows you to have all the benefits of a custom podcast with a much-lower time commitment.
Your dedication to the process is integral, but your monthly time investment is minimal—think an hour. You’re responsible for preparing for the show, showing up to the recordings with energy, and sharing your show by word of mouth (don’t worry, we’ll take care of the social promotion).
Two podcasts per month.
Financial content, delivered to you monthly with suggested topics, bullet points and other show ideas.
Someone to join and guide you through each recording. You’ll typically record once per month and complete two episodes simultaneously.
Third Wheel edits and mixes the episodes and can insert commercials and other creative materials when needed.
We’re able to submit shows to compliance and make necessary revisions. Topics are pre-approved with CreativeOne, including Wealth & Securities divisions.
Third Wheel crafts a show preview and recap, including timestamps of essential parts of the show.
The CreativeOne design team creates each podcast brand upon onboarding.
Third Wheel creates three social media pieces from each episode: episode art, an audiogram, and a quote graphic. Some advisors choose to have two highlight clips (audiograms) instead of the static quote graphic. If you’re with EngageOne, we’ll work with Third Wheel on posting, an email drip campaign for listeners, etc. We’ll also send emails alerting of new episodes and initial launch.
Third Wheel posts the podcast to a hosting platform like Buzzsprout, disseminates it to all major podcast apps, posts to your website (when applicable), and posts all their social media assets to up to three social media accounts for additional exposure.
Third Wheel also maintains a monthly ad campaign with $100 ad spend included in the service, strategically promoting specific episodes to your demographics.
If you’re looking to go one step further, you can add video to your podcast for an additional cost. Our partnership with Third Wheel Media includes a negotiated program discount we happily pass on to you.
Sharing your expertise through a podcast not only builds credibility and trust, but it also pushes brand awareness out to the masses, expanding your reach.
Call 800.992.2642 and let’s see if podcasting is right for you and your practice!
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